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Mondo Novo
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Client
Mondo Novo
Agency
Freelance
Project
Brand identity
Overview
Mondo Novo is an AI-driven independent animation atelier creating handcrafted short films and immersive visual experiences at the intersection of artistic heritage and emerging technology.
The identity project explores the relationship between tradition and innovation, translating the studio’s unique creative approach into a flexible visual system. More than a digital identity, the project extends into the physical world through printed materials, film posters and visual artefacts, creating a tangible expression of each story.
Mondo Novo is an AI-driven independent animation atelier creating handcrafted short films and immersive visual experiences at the intersection of artistic heritage and emerging technology.
The identity project explores the relationship between tradition and innovation, translating the studio’s unique creative approach into a flexible visual system. More than a digital identity, the project extends into the physical world through printed materials, film posters and visual artefacts, creating a tangible expression of each story.
Challenge
Create an identity for a new generation of creative studio that uses artificial intelligence as a tool for artistic expression while preserving the value of craftsmanship and human direction.
The challenge was to build a visual language capable of adapting to different cinematic worlds, allowing each film to develop its own personality while remaining connected to a recognisable brand system.
Create an identity for a new generation of creative studio that uses artificial intelligence as a tool for artistic expression while preserving the value of craftsmanship and human direction.
The challenge was to build a visual language capable of adapting to different cinematic worlds, allowing each film to develop its own personality while remaining connected to a recognisable brand system.
Solution
I developed a visual identity centred around the dialogue between cinema, typography and image-making.
The design system combines bold typography, experimental compositions and references to traditional artistic techniques, creating a bridge between historical visual culture and contemporary AI-generated storytelling.
A key part of the project was exploring the identity beyond digital interfaces, bringing the brand into the physical space through printed posters and editorial materials. Each film poster becomes an extension of the story itself, adapting its visual language, typography and composition to reflect the unique atmosphere and personality of the film.
The result is a flexible identity system where the brand acts as a framework, while every production can express its own artistic voice through a curated visual universe.
I developed a visual identity centred around the dialogue between cinema, typography and image-making.
The design system combines bold typography, experimental compositions and references to traditional artistic techniques, creating a bridge between historical visual culture and contemporary AI-generated storytelling.
A key part of the project was exploring the identity beyond digital interfaces, bringing the brand into the physical space through printed posters and editorial materials. Each film poster becomes an extension of the story itself, adapting its visual language, typography and composition to reflect the unique atmosphere and personality of the film.
The result is a flexible identity system where the brand acts as a framework, while every production can express its own artistic voice through a curated visual universe.
Impact
Mondo Novo becomes an identity system designed to evolve alongside the studio’s creative output.
By combining branding, typography, photography and print experimentation, the project creates a bridge between AI innovation and traditional craftsmanship, positioning the atelier as a place where technology becomes a medium for artistic expression.
The identity reflects the same philosophy behind the films themselves: every piece is unique, handcrafted and shaped by a balance between imagination, technology and human creativity.
Mondo Novo becomes an identity system designed to evolve alongside the studio’s creative output.
By combining branding, typography, photography and print experimentation, the project creates a bridge between AI innovation and traditional craftsmanship, positioning the atelier as a place where technology becomes a medium for artistic expression.
The identity reflects the same philosophy behind the films themselves: every piece is unique, handcrafted and shaped by a balance between imagination, technology and human creativity.
