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Sonus Faber
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Client
Sonus Faber
Agency
AKQA
Project
Digital Identity • Website
Overview
The new Sonus Faber website translates the brand's heritage of craftsmanship and acoustic excellence into a refined digital experience where sound becomes a visual and emotional journey.
Inspired by the materials and artisanal processes behind every speaker and the human touch, the platform transforms product discovery into an immersive narrative, connecting users with the philosophy behind each creation.
More than a digital showcase, the experience creates a bridge between brand storytelling and product exploration, guiding users from inspiration to in-store demonstrations through a seamless and premium journey.
The new Sonus Faber website translates the brand's heritage of craftsmanship and acoustic excellence into a refined digital experience where sound becomes a visual and emotional journey.
Inspired by the materials and artisanal processes behind every speaker and the human touch, the platform transforms product discovery into an immersive narrative, connecting users with the philosophy behind each creation.
More than a digital showcase, the experience creates a bridge between brand storytelling and product exploration, guiding users from inspiration to in-store demonstrations through a seamless and premium journey.
Challenge
Bring the essence of Sonus Faber's craftsmanship into a digital environment while creating a scalable platform capable of supporting different audiences and future business evolution.
The challenge was to express the emotional value of the products beyond technical specifications, creating an experience where materials, sound and design language could coexist.
At the same time, the platform needed to support both B2C and B2B audiences, balancing inspirational storytelling with detailed product information, while establishing a flexible technical foundation for future growth.
Bring the essence of Sonus Faber's craftsmanship into a digital environment while creating a scalable platform capable of supporting different audiences and future business evolution.
The challenge was to express the emotional value of the products beyond technical specifications, creating an experience where materials, sound and design language could coexist.
At the same time, the platform needed to support both B2C and B2B audiences, balancing inspirational storytelling with detailed product information, while establishing a flexible technical foundation for future growth.
Solution
I contributed to defining a new visual identity centred around variable typography, introducing an interaction language where typography subtly responds to the rhythm and movement of sound. Combined with refined motion and editorial layouts, the experience creates a distinctive digital expression that reinforces Sonus Faber's premium positioning.
Alongside the visual direction, I helped design a headless CMS ecosystem, defining content models and modular components that support a flexible editorial workflow and future scalability. The product detail experience was also redesigned to address both B2C and B2B audiences through adaptive information architecture and colour-coded interfaces that simplify complex product specifications while maintaining a clean, premium aesthetic.
Every interaction was designed to communicate craftsmanship, allowing content, imagery and motion to work together as part of a cohesive storytelling experience.
I contributed to defining a new visual identity centred around variable typography, introducing an interaction language where typography subtly responds to the rhythm and movement of sound. Combined with refined motion and editorial layouts, the experience creates a distinctive digital expression that reinforces Sonus Faber's premium positioning.
Alongside the visual direction, I helped design a headless CMS ecosystem, defining content models and modular components that support a flexible editorial workflow and future scalability. The product detail experience was also redesigned to address both B2C and B2B audiences through adaptive information architecture and colour-coded interfaces that simplify complex product specifications while maintaining a clean, premium aesthetic.
Every interaction was designed to communicate craftsmanship, allowing content, imagery and motion to work together as part of a cohesive storytelling experience.
Impact
The redesign establishes a new digital expression for Sonus Faber, bringing the sophistication of its physical products into the digital world.
By combining an editorial-first approach, a distinctive motion language and a scalable headless architecture, the platform creates a more immersive way to discover the brand and its products.
The result is a digital ecosystem where craftsmanship, storytelling and technology converge, supporting today's brand experience while creating a foundation ready to evolve towards future commerce opportunities.
The redesign establishes a new digital expression for Sonus Faber, bringing the sophistication of its physical products into the digital world.
By combining an editorial-first approach, a distinctive motion language and a scalable headless architecture, the platform creates a more immersive way to discover the brand and its products.
The result is a digital ecosystem where craftsmanship, storytelling and technology converge, supporting today's brand experience while creating a foundation ready to evolve towards future commerce opportunities.
